WEEK COURSE CONTENT 1 Introduction: Diversity in the Marketplace 2 Consumer Research 3 Market Segmentation 4 Consumer Motivation 5 Personality and Consumer Behavior COURSE COVERAGE – PRELIM 6 Consumer Perception Consumer Learning 7 Consumer Attitude Formation and Change 8 Communication and Consumer Behavior 9 Reference Group and Family Influences 10 Social Class and Consumer BehaviorContinue reading “CONSUMER BEHAVIOR”

Internal Influences on Consumer Behavior

In this Section, We will focus on the internal Dynamics of Consumers. In this Day and age, where ever we go, or whatever we do,  we are constantly bombarded with marketing schemes that influences our buying behavior. in this Section, we will look at aspects on how consumer make choices which Is important to understandContinue reading “Internal Influences on Consumer Behavior”