Advertising Planning Framework

The advertising management is mainly concerned with planning and decision making. The advertising manager will be involved in the development, implementation, and overall management of an advertising plan. The development of an advertising plan essentially requires the generation and specification of alternatives. Decision making involves choosing from among the alternatives. The alternatives can be variousContinue reading “Advertising Planning Framework”

Introduction to Advertising and Sales Promotion

INTRODUCTIONAdvertising is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and economic topic in the Philippines. Promotion may be defined as “the co-ordination of all sellers-initiated efforts to set up channels of information andContinue reading “Introduction to Advertising and Sales Promotion”

Introduction to Marketing Management

Objectives:1. Defining contemporary marketing.2. Exploring marketing management, particularly from a European perspective – locally, nationally and internationally.3. Designing marketing strategies and plans.4. Understanding the challenges of digital technology management in marketing. Why marketing is important?The value of marketing• Marketing managers are challenged to deliver value and profits in the face of an unforgiving economic environment,Continue reading “Introduction to Marketing Management”

Marketing Management

Week Topics 1 Introduction to Marketing Management-Certainties that high profile companies consider-10 Marketing entities-Needs, Wants and Demand-Product and Offering 2 Understanding marketing management within a global context– The critical aspects of management– How marketing management is practiced– How global marketing management is practiced– The major methods for going global or entering foreign markets– Managing inContinue reading “Marketing Management”

People of the Philippines vs. Apolonio Apduhan, Jr., Et Al., G.R. No. L-19491, August 30, 1968, 133 Phil. 786

Facts: Apolonio Apduhan, Jr., alias Junior, Rodulfo Huiso and Felipe Quimson were charged with the crime of Robbery With Homicide. The accused pleaded guilty having in mind that such act would constitute as a mitigating circumstance so that the penalty of death be not imposed. However, the Court of First Instance of Bohol (Judge HipolitoContinue reading “People of the Philippines vs. Apolonio Apduhan, Jr., Et Al., G.R. No. L-19491, August 30, 1968, 133 Phil. 786”

People of the Philippines vs. Joseph Orilla, G.R. Nos. 148939-40, February 13, 2004, 467 Phil. 253

Facts: In September 12, 1996 at around 3:00 o’clock in the morning, 15-year-old Remilyn Orilla was sound asleep inside one of the rooms of their house when she was suddenly awakened by a heavy weight pressing on her body and found her brother, Joseph Orilla on top of her. Remilyn Orilla noticed that she wasContinue reading “People of the Philippines vs. Joseph Orilla, G.R. Nos. 148939-40, February 13, 2004, 467 Phil. 253”

People of the Philippines vs. Luzviminda S. Valdez, G.R. Nos. 216007-09, December 08, 2015, 774 Phil. 723

Facts: Among the subjects of the cases were the reimbursements of expenses of private respondent Luzviminda S. Valdez (Valdez), a former mayor of Bacolod City, particularly: cash slips were altered/falsified to enable Valdez to claim/receive reimbursement from the Government the total amount of P279,150.00 instead of only P4,843.25; thus, an aggregate overclaim of P274,306.75. TheContinue reading “People of the Philippines vs. Luzviminda S. Valdez, G.R. Nos. 216007-09, December 08, 2015, 774 Phil. 723”