| Week | Topics |
| 1 | Introduction to Marketing Management -Certainties that high profile companies consider -10 Marketing entities -Needs, Wants and Demand -Product and Offering |
| 2 | Understanding marketing management within a global context – The critical aspects of management – How marketing management is practiced – How global marketing management is practiced – The major methods for going global or entering foreign markets – Managing in developing and low-income markets |
| 3 | Task and Broad Marketing -Components of Task and Broad Marketing -Competition |
| 4 | Creative Process: -Creative Brief -Major forms of Marketing Campaign -Direct and Indirect Competition |
| 5 | Marketing Campaign Analysis: -11 Things to Consider when Analyzing Marketing Campaigns -Messaging, Tagline, and Concept |
| 6 | Strategic Planning, Implementation and Control -External & Internal Environment -Goal, Strategy and Program Formulation |
| 7 | Integrated Marketing Communications: -Advertising Message -Media Choices -Simulation Activity -Final Pitch |
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