| WEEK | COURSE CONTENT |
| 1 | Introduction: Diversity in the Marketplace |
| 2 | Consumer Research |
| 3 | Market Segmentation |
| 4 | Consumer Motivation |
| 5 | Personality and Consumer Behavior |
| COURSE COVERAGE – PRELIM | |
| 6 | Consumer Perception |
| Consumer Learning | |
| 7 | Consumer Attitude Formation and Change |
| 8 | Communication and Consumer Behavior |
| 9 | Reference Group and Family Influences |
| 10 | Social Class and Consumer Behavior |
| COURSE COVERAGE – MIDTERM | |
| 11 | The influence of Culture on Consumer Behavior |
| 12 | Subcultures and Consumer Behavior |
| 13 | Cross-Cultural Consumer Behavior: An International Perspective |
| 14 | Consumer Influence and the Diffusion of Innovations |
| 15 | Consumer Decision Making |
| COURSE COVERAGE – FINALS | |
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